Image & Narrative

  No matter in what industry you are, there is always a narrative being created at some point, it is part of our lives. The Sigmund Freud’s structural model of the psyche describes three theoretical agents that defines the activity and interaction of our mental life: id, ego and superego. Roughly speaking, the id reflects […]

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Creative Leadership

What makes a creative leader?
No, you don’t have to create your own totalitarianism government and take acoustic guitar lessons. But you do need a few key characteristics and today I’m going to give you the three most important of them.

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Collaborating with Fans

Since the digital revolution and the boom of social media artist-fan relationships became more and more personal. Marketing strategists realised that breaking the barrier between artists/brands and their followers is a cost effective way to build public engagement and spread word of mouth. [read more]..

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What Brought Me Here

March, 1994. A legend was born.

Hey there, I’m João Paulo, born in March 1994, but you can call me John.
Before you think I’m being cocky, the legend in question is the Pink Floyd’s 14th album “The Division Bell”, which..

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The use and identity

The history of music is as old as humanity itself. Archaeologists have found primitive flutes made of bone and ivory dating back as far as 43,000 years old. It’s likely that the first musical instrument was the voice, which can reproduce a vast array of sounds, but we may never know exactly when..

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